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Wal-mart Pulls Free papers from stores... - Where Old Threads and Topics Go To Die! - Archives - RNWforum.com
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 Posted: Tue Aug 26th, 2008 07:42 pm
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RomeNewswire
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Mana: 
Since the start of RomeNewswire’s print edition, The Newswire, readers have been able to pick up a free copy at their local Wal-Mart stores.
However, recently the home office of Wal-Mart sent a directive to remove all free news paper racks from the store’s vestibules. In many of the locations, store managers have moved The Newswire inside the store and patrons continued to have the free paper available to them. However recently, the area district manager for the two Rome Wal-Mart’s, along with the Wal-Mart in Rockmart and the store in Cedartown, has directed that the papers be removed all together.
We are asking that our readers contact their local Wal-Mart store and let it be known that they would like to continue to pick up the weekly Newswire paper at the Wal-Mart locations.
You can continue to pick up The Newswire at hundreds of locations around Floyd, Polk and Cherokee County Alabama (including the Wal-Mart in Centre).
For those of you who normally pick up your Newswire paper at the local Wal-Mart’s, we recommend the East Rome Kmart where we have doubled our normal weekly drop to handle the additional traffic.
Here is the contact information for the stores. Please contact the local store as well as the District office.
Thank You,
Jerry Duke
Publisher, The Newswire
*Wal-Mart district office… 706-234-3904
*East Rome Wal-Mart… 706-292-0838
*West Rome Wal-Mart… 706-236-9595
*Cedartown Wal-Mart… 770-748-1636
*Rockmart Wal-Mart… 678-757-8766

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 Posted: Wed Aug 27th, 2008 12:09 am
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NG
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Mana: 
just goes to show you how political walmart has become. Sam Walton's heirs have ruined everything he stood for.

BTW, why is the Newswire not being distributed at Wallaces Hickory House any longer. I used to always get my copy there. Where else in Cedartown can I get one. 

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 Posted: Wed Aug 27th, 2008 12:23 am
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RomeNewswire
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Mana: 
I will make sure they get the papers at Wallaces.... I will add them for next Monday's delivery.

We redid our delivery list (which is now posted online) and inadvertantly left a few off the new list.

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 Posted: Wed Aug 27th, 2008 12:34 am
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NG
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Mana: 
thanks. i need my newswire fix.

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 Posted: Wed Aug 27th, 2008 12:59 am
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Tad2
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Mana: 
I wonder what the RNT had to do with Wal Mart's change of policy? They (RNT) have shot down their competitors in the past. Everybody needs to start shopping at Kmart! This would make Wal Mart stand up and take notice.

Someone mentioned Sam Walton's heirs ruining his business....his heirs no longer control the company, I believe they sold off the controlling stock in the company. I was told by a Wal Mart employee that they have a bunch of young people at the home office who have nothing to do but change things around in their stores and have a knack for wasting money!

Sounds to me like the powers that be have more money than sense when it comes to their customers!

 

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 Posted: Wed Aug 27th, 2008 01:12 am
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RomeNewswire
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Mana: 
The local K Mart was more than helpful... they offered to allow us to place more racks, etc...

They are VERY community driven... mush more so that Wal-Mart.

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 Posted: Wed Aug 27th, 2008 01:59 am
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Tad2
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I would surmise that if you did a little investigating, you would find RNT behind the whole sordid event!

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 Posted: Wed Aug 27th, 2008 02:29 am
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RomeNewswire
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Mana: 
As much as I would not put that past them... I don't think they are behing this particular incident.

We are a member of a regional Newspaper association and my rep says that this is going on across the country.

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 Posted: Wed Aug 27th, 2008 03:26 am
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JustMe
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Mana: 
Well, if you can't get RNW on one corner you can get it on the next. :D

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 Posted: Wed Aug 27th, 2008 03:43 am
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RomeNewswire
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Mana: 
yeah... our circulation manager redistributed the papers that were bound for Walmart today and we still ran out before we reached every location that wanted them.

our paper grows every week in circulation as we add more and more locations.

We are very lucky at The Newswire... we have been able to hire a circulation manager that came from a larger paper... (not the RNT) and he is very good at what he does. Our distribution is better now than it has ever been.

edited to add... but I would still like to have distribution in Wal-Mart.

Last edited on Wed Aug 27th, 2008 03:44 am by RomeNewswire

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 Posted: Wed Aug 27th, 2008 11:59 am
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TheSeer
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Mana: 
When is the new editor going to start writing about and putting real news in the paper beyond the cover page instead of just reprinting a bunch of press releases?  I pick it up every week but it doesn't take 5 minutes to look at the whole thing.  It takes me a half hour just to get through one day of articles in the Rome News-Tribune.  I'm not belittling you.  I want and expect more out of a newspaper than you are giving to me.

Last edited on Wed Aug 27th, 2008 12:00 pm by TheSeer

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 Posted: Wed Aug 27th, 2008 03:24 pm
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RomeNewswire
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Mana: 
While I appreciate your comments, I have to remind you that The Newswire is a weekly paper and not a daily.

Our goal is not to cover the "Breaking News" in the paper since it would be old by the time you read it. That is what our website is for.

The paper is a community paper that does features and public information. While we are growing and have gone from 8 pages to currently 20 to 24, we are still a small paper with a small staff. I think at this point it is unfair to compare us to a paper that has dozens of employees in the news department.

At our current pace, that may be a fair comparison in a couple of years.


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 Posted: Wed Aug 27th, 2008 04:09 pm
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DBell
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Mana: 
You bring up an interesting point. The nature of printing daily vs. weekly creates these sort of problems. I don't know what fits your definition of "real" news, but I suspect you mean "hard" news. Because we only print once a week, hard news would be old news by the time our paper is printed. That's where the Web site comes in. Breaking news, and hard news, goes on our Web site, many times before other local news sources. Last night for example, our site had a story and photos of a "gas war" at least an hour before any other news Web site published something.

Because we are weekly, I try to focus on features and public events. The current issue for example, I wrote the CRBI event story because it drew hundreds of people to a downtown location. I wrote a short feature about an interesting display at the Rome Area History Museum because I thought our readers may be interested in visiting the show. That was also my logic for doing a feature about Silwan, the new restaurant located in the Central Plaza. The menu provides a long list of items not offered anywhere else in Rome, and their hookah bar will surely will be something not offered anywhere nearby. Though we didn't produce it, I thought the first-person story from the two Shorter College runners was very cool, and I don't think their account can be found elsewhere. Many of our print readers pick up the paper because of our weekly columnists.

We do run press releases. But you would be surprised how often other news sources run press releases and simply put "from staff reports" at the top of the story. I know this from personal experience. More often than not, a new quote or a rewritten lead is the only difference. I don't see a problem with this because the general public doesn't have access to press releases and we can serve as a conduit for those announcements.

In last week's issue we had feature stories about a 91-year-old runner, a movie being filmed in Cave Spring, and a blind gospel duet. Those three stories were very much unlike what you might see elsewhere, and that's what we are striving for. Because we only print once a week, we want to give our readers something different. I would like to think that The Newswire is more of a newszine than a newspaper, the difference being the way we approach news.

The fact is, I don't try to compete with Rome's daily newspaper; that would be impossible given the size of their staff and their limitless resources. I try to provide something interesting and readable, something that holds as much water on Friday as it did when it was printed on Monday.

Because of the ongoing decline of newspaper readership, newspapers have been cutting staff. The AJC has made several rounds of cuts this year, and the Rome News-Tribune has not been immune. Though not published, News Publishing Company, the parent company of the Rome News-Tribune, laid off a number of workers earlier this year. Because of shrinking staffs nationally and locally, the amount and coverage and quality of newspaper reporting has been declining. Don't take my word for it, the following is from a story about a recent study about the issue:

"The study, published by the Project for Excellence in Journalism (PEJ), indicates that newspapers are downsizing, becoming younger and more tech-savvy, and are sharpening their focus on local issues. As a consequence, many are becoming “niche reads.”

The reason for these shifts is attributed to advertisers, which are “follow[ing] readers online.” Nevertheless, newspaper Web sites “capture only a small fraction of the revenue lost as they sell fewer print ads, which fetch more money,” according to the Associated Press.

As a result of job cuts, many reporters are now assigned to several different beats, resulting in fewer stories written by reporters considered authorities on a topic. The PEJ study also found that some papers have eliminated features entirely or relegated them to a smaller space on the page."

At The Newswire, we are growing, but we are still a weekly. This is why we want to focus on features. For breaking and hard news, I would point to our Web site.

I am always open to suggestions about topics, events, and issues that we could cover for the print issue. Ideas can be e-mailed to TheSeer wrote:





When is the new editor going to start writing about and putting real news in the paper beyond the cover page instead of just reprinting a bunch of press releases?  I pick it up every week but it doesn't take 5 minutes to look at the whole thing.  It takes me a half hour just to get through one day of articles in the Rome News-Tribune.  I'm not belittling you.  I want and expect more out of a newspaper than you are giving to me.

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 Posted: Wed Aug 27th, 2008 04:10 pm
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DBell
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Mana: 
danielbell@romenewswire.com

I don't know why, but that last post cut out my e-mail. So, story ideas can be e-mailed to me at the address above.

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 Posted: Wed Aug 27th, 2008 04:54 pm
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Tad2
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Mana: 
I am a former Roman and have many friends and relatives there. I enjoy reading your Newswire each and every day! As a matter of fact, I read my local paper, then your Newsline, then the RNT.

I'd also like to respond to the person who said they wanted more in depth news articles in your paper like those in the RNT...When I come home on visits, I find there is actually nothing in the RNT that peaks my interests! I scan through RNT and  lay it down within five to ten minutes! Their emphasis is sports, sports, sports...I like sports, but don't need a double dose of it when I am trying to find world and local news articles of interest!

Being an out of towner with local roots, I very much appreciate your full obituaries. RNT wants us to pay for that privilege when using their website.

Keep up the good work! I look forward to reading your paper on line each and every day!

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